So, key things to keep in mind. However remember, all businesses need different plans when it comes to social media. Do not let an expert make you feel that the same strategy works for every business. Below are some pointers and things to keep in mind.

1Photos

• Unless your branding is dark and mysterious. You need to keep your photos with correct lighting.
• Don't post photos that are going to make the customer feel negative in anyway. Consumer psychology is very important. Making them feel happy and positive is the best thing you can do.
• Do NOT use a filter because someone told you that filters are enjoyable. If you want to edit than edit yourself.
• Tell a story with your photos.
• It is better to use your new iphone than an old point and shoot.

2Content

• Keep it simple.
• Use the side of you that is human. You don't have to be a salesman online.
• Interesting content isn't always something that you came up with, share others posts and insight.
• Show your customer that you are listening to them, if one person has a question than someone else probably has the same question
• Stay in line with your branding and think about it before every post.

"Social media is a sea that you must swim through with ease."

3Gaining a Following

Yes, you need to have a following. Here are some things to remember.

• Organic Reach: This is basically the people that have followed you through unpaid advertisement.
• Paid Reach: Exactly what it sounds like. You pay for advertising posts or pages.
• Promotion: Giving incentives for coming into business location or following business on social media.
• Cats! Actually any animal, people love animals.

4Timing

Timing of posts is everything. You may think that statistic are silly but if you learn the basics you'll be better off.

• You can use tools to post at specific times.
• Daytime hours are the most successful standard.
• Sometimes mixing it up to measure the response is useful.
• Don't post too often!

5Start Out Slow

Overloading the clients/customers with too much content or too aggressively trying to gain followers can be a problem.

• Keep it simple at first.
• Think longevity with your interactions
• No need to jump on the number of posts per week that are suggested right off the back. Sit tight and gain a following before jumping in.

6 It’s the Future

Whether you believe it or not, people have turned to social media as a place to interact with the world. There is no denying the power that social media has on consumers. Do you want to stay up on the times?